Following her birthday on June 1, CR China Issue 4 unveils eight stunning covers digitally curated by Carine imagining Monroe in what she might look like had her cultural heyday occurred today. With cutting-edge CGI imagery, CR worked closely with web3 startup Amethyst and Authentic Brands Group (ABG), the brand development, marketing, and entertainment company that owns Monroe’s estate, envisioning the fashion and film icon within a modern lens. “CR was the obvious choice to style and debut the modern Marilyn,” says Jim Gibb, Creative Director for the Marilyn Monroe Estate. “Carine Roitfeld is a premiere purveyor of taste, and we knew she and her team would be able to conceive Marilyn in a contemporary period without losing her signature ‘it’ factor.” For the first time ever, Monroe is digitally dressed in some of the top brands of today, including Thom Browne, Balenciaga, Miu Miu, Fendi, Balmain, and David Koma, as well as digital fashion houses Auroboros and Tribute Brand.

 “The CR Fashion Book brand has always looked towards fashion’s future,” says Vladimir Roitfeld, CEO of CR Fashion Book, Ltd. “We were honored by the opportunity to work with innovators in this new digital landscape, especially on a subject as renowned as Ms. Monroe. These covers are arriving amidst a global Marilyn resurgence, which only further highlights the everlasting allure of her cultural impact.”

CR China I ssue 4 is now available on international newsstands. Following their print debut, the eight cover images will be minted as NFTs and made available through Amethyst’s digital platform.

FASHION DIRECTOR: @gaultier_comme_jeanpaul

NOWOPEN TV CREATIVE DIRECTORS: @pavonvic, @anlestudio

MARILYN MONROE ESTATE CREATIVE DIRECTOR: #JimGibb

CASTING BODY-DOUBLE & EXTRAS: @199xcasting